Airports: shopping centers with immense growth potential

  • 13 Jan 2020
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One of the most popular topics in virtually every industry is the use of data for decision making. The issue has an important reason to be in the business conversation around the globe: the control of resources, increase banking to reduce evasion and crimes, get to know customers better and design better products and design better strategies for the protection of cities , to mention some examples of what can be achieved.

In the aeronautical sector, the analogous use of security systems, security controls or access, ceased to be used decades ago, and it is these types of strategic facilities that seek day-to-day resources and processes with the use of data. All of us who enter an airport are and generate data. The wireless network we use, the coffee we buy in the waiting room, check-in at the counter, everything, absolutely everything generates data for service providers and third parties, but especially for the same airport.

An example of the correct use to improve the profitability of an airport through the data generated is the analysis of the traffic of people in specific commercial areas. The volume of visitors that transit certain areas at certain times, allows an airport to maximize non-aeronautical revenues, taking advantage of the existing video surveillance infrastructure. The great data in this hypothetical example, allow us to design not only better spaces for visitors but also better order commercial offers to enhance revenue without neglecting security and service.aeropuerto

A report on the use of data in airports sponsored by the European Union, reaffirmed the importance of the correct use of the data, so that certain pressing business objectives for the non-aeronautical profitability of this type of facilities could be achieved with much more easily

Retail sales by passenger segment of specific flights through the analysis of the behavior / performance of retail spending of each segment of flight passengers can be known through a non-invasive exploration of data to identify the best performing flights and segments. To correlate the data for example of the shopping carts, you can expand and define with greater precision the preferences of the passengers to design personalized offers, thus improving their satisfaction as consumers.

The use of large data in air terminals also allows to identify patterns of passenger spending per flight and assign not only a trajectory within the terminal that is more profitable but the dispersion of personalized promotions to the passenger by the type of profile that this represent.

In the Middle East, specifically Dubai International Airport is one of the clearest examples of how big data is used for continuous improvement, profitability and efficiency. This airport, according to a report published by the technology magazine Wired, collected in 6 months about 27 billion electronic data (27 billion in English), of practically everything that happens. From the length of the rows in the security controls, luggage location, to the frequency with which the faucets of the toilets are used. That's how good they are doing there!

The safest thing is that no passenger who travels through the aisles of that air terminal stops to think about this, but it is a fact that the big data is everywhere and this terminal knows it well. It has 1,000 sensors ready for the detection of passenger flows, bottlenecks at security checkpoints. Daily, about 200 bits per second of information is collected only for the luggage traffic that is carried out underground in automated systems perfectly monitored and aligned to the efficiency objectives of this impressive airport.

Ikusi is a company that understands the speed with which all these changes are transforming the passenger and cargo aeronautics industry, which is why it has an area specifically dedicated to the development of technologies for last generation air terminals for maximum use and utilization. taking advantage of the great data that is generated daily. We invite you to learn more by visiting: