Digitalisation, the new ingredient for Michelin-starred airports
Every diner perusing the menu of a luxury restaurant assumes that in it they will find the choicest quality meat, fish and other foods. But this is not enough. The customer wants to be surprised. They can sense the amount of work and research that goes on behind the scenes, but their fundamental aim is to enjoy a staging that gives them a first-class experience.
Though they may seem worlds apart, there are many similarities between haute cuisine and the operation of an airport. The choicest quality foods in this case are operating efficiency and capacity improvement. Two essential characteristics that are no longer considered as competitiveness, but are rather taken as a given; they are prerequisites.
So we need to surprise airport managers with different proposals, developed from knowledge of the customer’s business. Therefore, we are facing a scenario in which disruptive innovations are already been proposed, capable of creating business opportunities in areas related to digitalisation and connectivity.
Over the next few years we will see airport infrastructure evolving towards a fully interconnected system, one in which the physical location will not be a decisive factor and will be overcome by the new solutions. We are moving towards an environment in which the exchange of information, which is growing exponentially, will be much more fluid and will allow the deployment of a constellation of solutions and services that will radically improve the passenger experience.
Because of this, companies operating in this market, like Ikusi, are driving and accelerating research and innovation among our specialised teams in order to propose to the market, based on our extensive knowledge of the sector, new digital applications that not only meet the needs of the sector, but also anticipate them. We are developing digital applications that evolve towards data exploitation and analysis, such as adding value to the airport industry through the introduction of predictive models or by giving the business a horizontal vision, by basing it on previously correlated real-time data.
It’s the new reality of digitalisation that is calling to find a solution to the difficulties faced by airport infrastructure and business derived from the complexity of efficiently managing the resources in real time, maintaining quality of service and offering a satisfactory experience to the user.